How do you know when to separate the sizzle from the steak? In a world that is increasingly focused around creating excitement over content, it gets hard for most of us to know what to believe in the Great Hype Game. The Gartner Group, an IT research group and consultancy, created the Gartner Hype Cycle in 1995. This model is based on tracking years of hype-to-reality comparisons, and is surprising in its results.
Gartner�s Hype Cycle:
When new technologies make bold promises, how do you discern the hype from what�s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.
Hype cycles are also supposed to characterize the over-enthusiasm or �hype� and subsequent disappointment that typically happens with the introduction of new technologies, and show how and when technologies move beyond the hype to offer practical benefits and become widely accepted.
Interesting theory – read more here at the source.