Oops – missed it. Fans and supports of the England side in the World Cup were watching the game against the US on June 12, the program cut to commercial and next thing you know, viewers saw the game come back on TV with all the England players celebrating the goal. Only problem fans watching the game on TV in the UK missed the whole thing. One of the dangers of plugging commercials into a live sporting event – you never know when something will happen, and in this case, the most critical and important event of the night was missed, and people were not happy about that.

USA vs UK World Cup: ITV shows English fans an ad instead of Gerrard goal

England supporters had been waiting four long years to get back to the World Cup stage to finally see what their proud Three Lions had in them against the world’s best. So they were undoubtedly very excited to see Steven Gerrard slot home the first goal of their World Cup campaign against the U.S. Except many of them didn’t see it. Viewers of ITV HD weren’t presented with those triumphant images, as the network completely, 100 percent, absolutely, unquestionably, blew it. Instead of the goal, ITV showed viewers an inexplicably placed advertisement, the ITV HD logo, then nothing at all, until right after Gerrard scored the match’s fast first goal. Of course, this isn’t the first time ITV has done this. Two seasons ago, it cut to an ad just as Everton scored a winner against Liverpool and promised harsh action to address the problem. Guess not. Sadly, they didn’t have an in-game advertisement to cover up Robert Green’s amazing choke show later in the match. That would’ve been welcomed.
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