In Paris 2009, a new range of Diet Coke bottles designed by Nathalie Rykiel to celebrate Diet Coke’s 20th anniversary hit the shelves in January – with Rykiel following in the footsteps of Roberto Cavalli, who designed a bottle for the Italian market in 2008; Jean-Charles de Castelbajac, who designed a limited edition bottle for Diet Coke France in 2001; and Kenzo Takada in 2005. And the list goes on…here are a few.
Patricia Field, the stylist who gained fame as the stylist on the Sex and the City movie set, designed four different Diet Coke bottles for Coca Cola. Patrica says that: �The designs represent diet Coke as a sexy, sassy brand perfectly compatible with todays woman�. The gold bottle represent Career, the red one Passion, the pink stands for Love and the turquoise for Fashion.
In 1999 Coca-Cola limited edition design for the Coca-Cola Light bottle, styled by Natalye Rykiel, daughter of the talented end eclectic French stylist Sonia Rykiel. Rykiel�s creations mark the 20th anniversary of Coke Light and the 40th year of her mother�s fashion house.
And in continuing with the theme of Stylizing Coke, fashion photographer Ellen von Unwerth designed a Coca-Cola Light bottle, prompting other of her peers to join in. Ellen von Unwerth’s bottles is pictured on the right. PopSop says a limited edition of 39,000 of the bottles will be sold at select fashion events. The other two bottles pictured above were designed by Zac Posen (left) and Manolo Blahnik (middle).
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