Wine marketing relies heavily on the bottle. While there are certainly those folks out there who love a good bottle of wine, it is split between those who buy the wine and those who buy because of the bottle.

Recycled-wine-bottles make great cheese trays …

Here is an interesting bottle design:

The Bootleg Wine Collection is outfitted in a sleek, shrink wrapped bottle that looks like leather with a zipper that runs the length of the bottle. The name Bootleg is a play on words that alludes to the country�s shape and reputation for cutting-edge design. The wines are also labeled �Made in Italy� � a mark of cachet in the design world.

Isis wine on a chain holder. This is actually suspended in mid-air by the solid chain.

This wine can was winner of the 2006 Swedish packaging design award. It was designed by Jens Andersson and Jonas Forsman and it is notable as an easily recycled single serve can. The design is certainly different from its category, with a hint of wine bottle in the form, but a matte black with pared down graphics. The design is in prototype stage and is available for use for any winemaker. It would be interesting to see it with a range of graphic treatments.

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