Collected from various sites, sources and Google forums, this list presents an aggregate of strategies and techniques to helping a web site improve on its ability to make money using Google Adsense. Some of these tips you may have seen before, some may be new. But if you have a site or are planning on starting one this list is a good starting point to making sure that you at least have the basics covered.
1. Google’s Optimization Essentials really does work and deserves the full attention of those who’ve ignored it. It’s really helped me improve my CTR. The AD placement diagram shows the best places to position ads on your site to maximize CTR.
2. The actual content of your website is crucial. Dont simply cut/paste somebody elses content and hope to pick up the odd click here and there. Personally, I read other articles, extract the bits I think are interesting or pertinent and write an article adding my thoughts on the process at hand. This will help you avoid duplicate content penalties, increase the stickiness to your site, and put out more 3,4,5, etc. keyword combinations that you can pick up traffic on.
3. If your site is specifically targeting Google Adsense revenue then clear off the website clutter and other bells whistles. Focus on relevant ads and the opportunity for visitors to only click ads with premium ratings rather than leaving to surf other websites because of the clutter on yours.
4. Only use 1 ad block per page to keep the highest paying clicks in view and avoid .03 clicks (not worth leaving your site for .03 in my opinion)
5. Blend ads in to design (but still displayed prominently) as to not offend your visitors. Frequently overlooked, I just revamped a hobby website (from my Triumph motorcycle) to restyle the ads. Click through has improved almost immediately.
6.Use an adlink in addition to an adblock, and consider placing it at the end of your page’s text. If the text you’ve written is sufficiently focused on your keywords, the adlink should have no problem with relevancy. The adlinks really work great and seem to add significantly in many cases to the bottomline. They sometimes subtract from the number of clicks you’d receive from a single adblock, but the dollar amount earned at the end of the day can be greater.
7.when placing adblocks, consider choosing alternating color schemes so repeat visitors to certain pages will see a different ad appearance on repeat visits. this might help alleviate ad blindness.
8. Use the channels astutely to test and do more testing – keeping in mind you can’t compare just 1 day against another – you have to look at bigger blocks of time. This is the key to focusing your CTR.
9. Match your ad style to your page style sheet. Simple, effective and it looks great.
10. Your traffic sources can impact your CTR. If you are bringing generic, run of network traffic to your site, you will have lower CTR. If you bring targeted traffic focused on your topic to your site, you will see higher CTR.
11. Keep an open mind and keep trying different things
- sometimes even if you think you are doing well you can still do better – colors – layouts – positioning – ad types etc. Sometimes something that sounds like a really stupid idea might actually do really well.
12. Keep each page on a single topic (where possible) and split large content into multiple pages – lots of highly targeted ads and good proportion of ads to content (obviously don’t drown your content with ads).
13. Be willing to revisit your site and redesign and reposition your ads based on the results of your test. Keep an open mind and dont be to proud to change things.
14. Don’t be afraid to ugly up your site a little bit to make your Adsense ads really stick out to get a better CTR. You’ll get a few complaints, but the increased CTR will help you sleep better at night.
15. Adlinks can work in various different formats. Try mixing it up a little.
16. Keep your website fresh with regular updating of content.
17. Regular website promotion through link backs and/or search engine submission.
18. Open mind for experiments within Adsense TOC. Dont break the rules but see how bendy they can be!
19. Is someone stealing your content and diluting its worth. This can be done a number of ways, including tracing back-links from your site, monitoring your serps, doing searches for unique text on your pages, and using a content monitoring system. This may not overtly seem to be an adsense tip, but do you really want the unique value of the content YOU created to start popping up elsewhere on other adsense sites, thereby diluting it’s value (ASA, will google ever devise a registration system so site/content owners can at least certify that, on a certain date, the content was on their site and not on a thief’s. this would even be a good revenue stream since many webmasters would pay a nice fee for the added protection)
20. Do not prejudge your pages! It’s greating seeing pages you had little hope for suddenly generating dollars. Hell, I enjoy getting a dollar a month of simple little pages.
21. Try to get targeted traffic. This is crucial and pays dividends. Properly targeted and relevant traffic can really affect CTR and earnings.
22. Broaden your view of your content topics. Dont discuss the same old thing in every article. Well paying, relevant, subjects are completely missing on many sites.
23. As the old saying goes “Less is more” Don’t be tempted to splatter each and every page on your site with three adsense banners, one adlinks banner and a google search box! Use channels to track every banner, and if it isn’t paying then dump it. The resulting increase in CTR will probably feed through to an increase in earnings.
24. Don’t be afraid to experiment with different banner types and placements. If it doesn’t work then restore it to the previous version. If a banner doesn’t work on a page, don’t assume that the page will never work with adsense. Give it a few weeks then try something different inthe way of banners/adlinks.
25. “Don’t assume the ads selected are always the best payers” Google targets ads based on what they *think* will be the best financial bet – not on highest bidder. This usually works well, but you may find that there is some really bad targeting on occasions. Use the adsense preview tool to look at the ads that appear, and if they are scrapers, directories or webmasters buying traffic as opposed to people selling things then consider dumping them. WARNING – this is against the conventional wisdom, but the technique has worked well for myself and others here. It won’t work for everybody, so if you intend trying this please be careful to dump advertisers sparingly and slowly.
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